Eastsport

Digital Advertising

Eastsport, a NYC-based producer of backpacks for students and adults, is a company for which I have been a contracted digital advertising producer for since October, 2021.

My direct responsibilities have been to produce, direct and edit these 30-second promotional videos and photography packages for the purpose of distributing them onto Social Media, Amazon/Walmart sales pages and other platforms of similar nature.

Process

Frame-by-frame replacement of nail used to hide imperfections.

Mask effects used to add depth and dimensionality to text.

Animated removal of logo using frame-by-frame Content Aware Fill.

Liquified text effect created using Adobe After Effects presets.