Eastsport

I've Got Your Back

As a digital advertising producer for Eastsport, a NYC-based backpack company, I had the opportunity to create engaging visual content that truly captured the brand's essence.

My role involved crafting eye-catching 30-second promo videos that highlighted the functionality and design of their products. From concept to final cut, I directed and edited each piece with the goal of making a lasting impression.

Process

Frame-by-frame replacement of nail used to hide imperfections.

Mask effects used to add depth and dimensionality to text.

Animated removal of logo using frame-by-frame Content Aware Fill.

Liquified text effect created using Adobe After Effects presets.

Frame-by-frame replacement of nail used to hide imperfections.

Mask effects used to add depth and dimensionality to text.

Animated removal of logo using frame-by-frame Content Aware Fill.

Liquified text effect created using Adobe After Effects presets.